Max Mara celebrated its 75th anniversary not by looking back, but by throwing a major cultural moment at Shanghai's Long Museum for their Resort 2027 collection. Inspired by the non-stop energy of Shanghai, the show was a masterclass in modern quiet luxury. The collection flawlessly blended iconic Italian tailoring—like their legendary oversized coats and sharp cropped jackets—with traditional Chinese elements, including merino wool cheongsams and pankou closures.